On Tuesday, Jimmy talked a bit about the AIGA event that they had on Saturday. He talked about Robynne Raye, who was a special speaker at the Portfolio Event, also the founder of Modern Dog Design Co. He explained to us that what makes Modern Dog Design Co. so successful is money. They do work for corporate. This company designs many types of things, from products to simple posters. I remembered something interesting Jimmy said, which was something like this in not his exact words: "Though corporate pays a lot, it's not a lot of fun. This company enjoys doing posters--Not a lot of money or no money at all, but a lot of fun." I liked what he said here because every now and then, it shouldn't be just work we don't really enjoy doing but we do it to pay the bills and stuff. But on the side, there's always the fun stuff.
After coming home from school, I took the time to look through Modern Dog Design Co.'s website and though they work for several corporate clients, a lot of their stuff is fascinating in it's own sort of way. I think my favorite piece is this: Go Intercourse Yourself and this: Ramen Soup Packaging. When stumbling upon these two products, I was surprised by how such a successful design company would make such silly (yet awesome, in my opinion) product designs. Their logo headline even says, "Tons of shit delivered daily." I suppose my point here is that Modern Dog Design Co. seems like an awesome place to work at.
The second half of the class was dedicated to working on the problems we were having with our final projects. Jimmy gave us the advice that a computer is not a creative tool. It's a production tool. So before starting the project at all, it's important to brainstorm first or to know what you're doing. (Thus the project brief.)
He gave an example of making a tagline for our video by using one of a student whom volunteered to what her video's tagline was. We spent some time trying to make the tagline better. The original tagline had been changed to: "Different than your local art school." But we were to make it better. Not many were successful by the time class was over. But the point of this short exercise was for us to critically think: How would we make this stronger and more focused. Something we should keep in mind.
Adj:
Hungry - wanting to eat
Visual - seeing
Passive - steady; not doing anything
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